Our story began with our diligent forefather and founder, Lee Chong Kee. Arriving from Canton in the 1950s to Singapore, Mr Lee started working as a cook. After working hard for his dream, he finally managed to save enough to begin his own business. With authentic recipes from his hometown in Canton, he started a stall in Chinatown. His trade? Selling delicious and traditional Chinese cookies.

In the late 1950s, word spread quickly and Mr. Lee’s products became popular. He invested in a factory in Geylang and began manufacturing and packing his treats under the name as we know it today – Chui Hiang. Packed into tins and glass bottles, the wide array of biscuits made their way to many provision shops and coffeeshops (to be enjoyed with a cup of coffee), and most importantly, into the hearts of many local Singaporeans.